Yury Ostromentsky: “Three things to say about this one. For the project, they created a custom typeface. Street navigation for Chelyabinsk, a projectĬhelyabinsk natives Ilya Birman and Igor Shtang designed a street navigation concept for the city. Sväng is a stencil display sans with dynamic, sometimes surprising letterforms - feels a lot like 70s, which makes it looks relevant as ever. Letters from Sweden designed a new font based on drawings made in 1976 by the industrial designer, painter, and inventor Claes Nordenstam.
Why funky ’70s-style fonts are popping up on brands like Chobani and Glossier - Vox Ilya Ruderman: “The article is illustrated by a custom typeface designed for Chobani by our friends from Commercial Type: Berton Haseb (you should know his Druk) and Christian Schwartz ( Graphik)”. Notably, 70-s style serif typefaces are popular, with their soft, rounded shapes - this April even Vox published a feature about the trend. The craze about neutral neogrotesks seems to be over and the design community is looking for a new - universal, yet expressive - type language. They also set the pages in Graphik Wide - no Cyrillic for it yet, but still this is a big hello to Monotype with their new Helvetica”. And even if you don’t have a genuine variable OTF (Dumbar use CSS for this one), you might as well pretend that you do. Yury Ostromentsky: “Motion typography and variable fonts are in very much vogue at the moment. The efforts would be better off put into something new, an idea for the future, not the mid-20th century letter shapes”.Īmsterdam’s Studio Dumbar has designed the vibrant and eye-catching identity for DEMO Festival, based on the super-display lettering. In five or six years to come we could see the release of Cyrillic, Arabic, Armenian, Georgian, Asian language sets - which would obviously be too long and very expensive. The Now is made with today’s hands and eyes, keeping in mind retina and other stuff, there are optical sizes and alternates. It is definitely a righteous (good?) project, since the original Helvetica is just very dated and single-master. Yury Ostromentsky, type.today: “This might be a very punk perspective, but to me it is more about making money than about new typography. A month after its release, Helvetica Now is leading the charts on MyFonts. Helvetica Now addresses the legibility problems of original Helvetica Neue with three optical sizes - Micro, Text, and Display. Monotype produced a new version of everyone’s favourite - at least until recently - typeface. New York’s DIA Studio on creating kinetic type inspired by jazz, physics and caterpillars Paone cited studying choreography, animals, and mechanics, which, among other things, helps DIA create kinetic typography. Mitch Paone, creative director at the influential DIA Studio, spoke at Nicer Tuesdays by It’s Nice That. DIA Studio co-founder talks kinetics in nature and culture
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